All about representation
- Jessica Josenhans
- Nov 16, 2020
- 2 min read
Updated: Apr 18, 2024
Clients vs. Customers

With real estate, there is a big difference when it comes to representation. You, the buyer/seller, needs to fully understand what it means to enter into a contract in which you are either the client or the customer.
A client has an agency agreement with a real estate representative and their brokerage, and this agency agreement means that the real estate representative MUST:
protect and promote your best interests and negotiating power
disclose all relevant facts
obey your lawful instructions
show the utmost loyalty to you
act in your best interests
maintain your confidence
exercise reasonable care and skill
be held accountable for all money and property placed in trust during a transaction
Clients are also owed:
explanations for real estate terms and practices
to be provided with forms and have them be fully explained
the ability to identify and estimate service costs of other professionals involved in a transaction
assistance with their negotiation
offers and counter offers prepared at your discretion
all offers presented promptly
to be provided with true copies of all agreements
A customer is not in an agency agreement, and therefore is owed honest and accurate answers ONLY for the following:
explanations regarding real estate terms and practices;
providing and explaining forms
identifying and estimating service costs of other professionals
preparing offers and counter offers
presenting all offers promptly
giving true copies of all agreements
When dealing with a customer, the real estate representative MUST NOT:
make any recommendation regarding the transaction
assist you with negotiation
inform you of their client’s top/bottom line
disclose any confidential information about their client unless specifically authorized to do so
There is also a different type of agency relationship depending on what type of Brokerage you choose to go with, but I'll talk more about that distinction in another post.
For now, know that with Red Door Realty, which is the brokerage I trade in real estate on behalf of - is a 'Designated Agency' Brokerage. This means that you are working with me specifically as your agent, not all other agents of the brokerage which would be the case under 'Common Law'.
For more information, please check out:
The linked article is maintained by the Nova Scotia Real Estate Commission, who is the regulator of the Nova Scotia real estate industry.
Don't hesitate to reach out with any further questions!

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